Portfolio

DMXReady White Paper

This project was somewhat unique. Although DMXReady came to use this white paper as a lead generation piece, its primary audience is current customers who are considering installing a content management system (CMS). The target audience is already familiar with DMXReady products, and they have come to expect value-added extras like web design tips and tricks. Therefore, we were able to leverage the DMXReady name a bit more than you might normally in a white paper.

This white paper explains what CMS is, and how designers and do-it-yourselfers can use it in their own web designs. The secondary audience -- those whose first contact with DMXReady is through this white paper -- gets an "insider's view" into DMXReady before buying one of the company's products.

This white paper has proven to be quite successful with both audiences. I wrote the whole piece and designed the layout, both based on the required deliverables set out by the client.

Click Here to Download This White Paper Sample

I found Graham through an eLance-type service, and was immediately struck by his level of professionalism. We were just starting our software business, so I didn't really know what to expect from hiring an outside web content writer. But right from the start, Graham seemed to fit right in with the direction we wanted to take, and in fact helped us develop our marketing plan along the way.

Since then, he has become an invaluable member of the team as a software tester and debugger, and has pretty much taken over a lot of our marketing responsibilities. I recommend him to others every chance I get."

Frank Calabretta
DMXReady

Other Selected Writing Samples

Compciti Business Solutions needed a PDF brochure that described their services in more depth than a typical 3-fold brochure could. Not only does this format allow more information, but it is very flexible as well -- Compciti can email it to a potential client, print it and send or drop it off, and post it on their website for download.

On the surface, white papers and PDF brochures look very similar. Both are used for marketing, and both leverage the flexibility of these electronic documents. The difference is that white papers tend to be more problem/solution-centric, while PDF brochures are more like the traditional brochure.

I wrote all the text, designed the layout, and finalized the PDF.

Click Here to Download This PDF Brochure Sample

We wanted to redesign our website, make it more user-friendly, and add a Content Management System so that we could add and edit our own content. Graham found a great template for us and personalized it by adding new pictures and randomly displaying our testimonials. We are extremely happy with the way our new site turned out.

What really made it convenient is that I only had to work with one person during this whole process. Instead of being the "project manager" between a web designer and a content writer, I just gave it all to Graham. Not only did he do a great job, but he was very easy to work with and addressed any questions I had immediately.

I would highly recommend Graham for any content or design project."

Sam Vohra
CompCiti Business Solutions, Inc.
New York, NY

Elite Office Solutions also wanted a PDF brochure to print and/or email. As with the Compciti sample above, I wrote all the text, designed the layout, and finalized the PDF.

Click Here to Download This PDF Brochure Sample

It has been a pleasure working with Graham on all of our projects. He has been instrumental in getting our ideas put appropriately into words and has helped immensely in the creation of our website, brochures, and many marketing materials. I highly recommend his services to help take your business to the next level."

Donna M. Littrell, Owner
Elite Office Solutions, Inc.
Philadelphia, PA

More samples and references are available upon request. Please contact me.